Bed Scrunchie
Brand Identity
Bed Scrunchie
Brand Identity | Spec Work
Bed Scrunchie
Brand Identity | Spec Work
Bed Scrunchie
Brand Identity | Spec Work
Bed Scrunchie
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Brand Process
Brand Identity and packaging for a newly invented bed utility product designed to tighten bed sheets and help save sleep.
Sensible, easy, and convenient, Bed Scrunchie is a bed accessory product invention designed to help users tighten their bedsheets, preventing loose sheets minimizing sleep discomfort. Bed Scrunchie is revolutionary in its category. Uniquely constructed for maximum effectiveness. Bed Scrunchie needed branding that would communicate these advancements and most importantly, relate how the bed feels when Bed Scrunchie is in use.
Bed Scrunchie, with its unique functionality, could be a challenge when defining its core visual design, therefore we decided to approach the design in a straightforward way. We developed brand identity, packaging for the product that focuses on highlighting its innovative design and practicality.
Brand Strategy: Jack Nekhala & Mike Nusinkis
Packaging &. Stationery Design: Joshua Santos
3D Animation: Maryan Stryzhak
Finding the right approach on how to design packaging for a product that is essentially invisible when in use, showing the right context for buyers to perceive it fast enough, and putting it all on a box are the challenges we have to overcome.
Finding the right approach on how to design packaging for a product that is essentially invisible when in use, showing the right context for buyers to perceive it fast enough, and putting it all on a box are the challenges we have to overcome.
Finding the right approach on how to design packaging for a product that is essentially invisible when in use, showing the right context for buyers to perceive it fast enough, and putting it all on a box are the challenges we have to overcome.
Finding the right approach on how to design packaging for a product that is essentially invisible when in use, showing the right context for buyers to perceive it fast enough, and putting it all on a box are the challenges we have to overcome.
Finding the right approach on how to design packaging for a product that is essentially invisible when in use, showing the right context for buyers to perceive it fast enough, and putting it all on a box are the challenges we have to overcome.
We came to agree that the best way to establish context for the packaging is to make the box look like a bed. Adding the stretch mark elements also gives a framework on what it does.
We came to agree that the best way to establish context for the packaging is to make the box look like a bed. Adding the stretch mark elements also gives a framework on what it does.
We came to agree that the best way to establish context for the packaging is to make the box look like a bed. Adding the stretch mark elements also gives a framework on what it does.
We came to agree that the best way to establish context for the packaging is to make the box look like a bed. Adding the stretch mark elements also gives a framework on what it does.
We came to agree that the best way to establish context for the packaging is to make the box look like a bed. Adding the stretch mark elements also gives a framework on what it does.
To be consistent with the packaging and for clear messaging, we used the same approach of using the stretched fabric element to the stationeries and other materials.
To be consistent with the packaging and for clear messaging, we used the same approach of using the stretched fabric element to the stationeries and other materials.
To be consistent with the packaging and for clear messaging, we used the same approach of using the stretched fabric element to the stationeries and other materials.
To be consistent with the packaging and for clear messaging, we used the same approach of using the stretched fabric element to the stationeries and other materials.
To be consistent with the packaging and for clear messaging, we used the same approach of using the stretched fabric element to the stationeries and other materials.
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